Use of blogs

Use of blogs

A business blog is an informal, easily maintained web site to communicate with customers and employees within an organization. As oppose to traditional media, blogs are updated, online journals of opinions, information and links to interesting and relevant content.
Blogs are a powerful tool for marketing and promotion. Their entries are short, and often full of link, therefore they are easy for customers to read and learn more about the company, the promotions and so on. So, they are more likely to come back daily to be updated.
Innovative law firms use blogs as a communication tool to communicate with their Fortune 500 companies which are GM, Sun Microsystems, Microsoft, Google, and many more big companies. Their clients believe that blogs are more convenient than emails, newsletters, pdf's and browse Web sites.

Advantages of blog

· 30-50 million blogs around the world.
· Powerful communications medium.
· Can keep your internals and externals informed with your organization’s latest news.
· If an organization has a limited budget this can be a great marketing/ promotional tool. It is a free communication tool.
· Unlock your organizational stories. Create reputations.


Disadvantages of blog

· It is hard to maintain the coherence of its contents.
· When some people write about irrelevant things, the real expertise within the organization lays hidden, and the clients get drowned in trivia.
· Blogs are time-consuming and need to do research to find and verify if the information is reliable or valid.


Sources:

http://www.tigblog.org/group/fororgs/
http://humanresources.about.com/od/businessblogs/a/business_blogs.htm
http://kevin.lexblog.com/2005/03/articles/blog-basics/list-of-fortune-500-list-of-companies-using-blogs-clients-of-large-firms/
http://www.webpronews.com/topnews/2004/08/23/blogs-and-blogging-advantages-and-disadvantages